In a distinctive shift of winds, the Tamil motion picture ‘Jailor’ seems to set a new dynamic in cinema across southern Indian states. Traditionally, Rajinikanth, an acclaimed Tamil actor, pioneered creating a foothold for Tamil actors in other linguistic states and his films have marked their territories in Telugu and Hindi industries. However, films featuring Rajinikanth yielded little revenue in these non-native territories in recent years. ‘Jailor ‘Is changing this narrative.
Exploring the Shift in Southern Indian Cinema with ‘Jailor’
Within just a couple of days into its release, ‘Jailor’ has proven to be a grand success, even outside its home state of Tamil Nadu. The film has reportedly amassed an impressive INR 16 Cr. in Karnataka, while Andhra Pradesh and Telangana have contributed an additional INR 17 Cr to its box office collection. Further, the Malayalam-speaking state of Kerala has contributed an approximate sum of INR 11 Cr. Put together, the film has garnered 44 Cr. from the southern states alone.
The film’s success becomes even more explicit in contrast to the recent release of ‘Pola Shankar’, led by Telugu superstar Chiranjeevi. Despite being widely anticipated, ‘Pola Shankar’ has yet to make a significant mark, particularly in Andhra Pradesh and Telangana, with a remarkably less day-one gross collection of only INR 33 Cr worldwide. Meanwhile, according to some sources, ‘Jailor’ has a first-day collection ranging up to INR 90 Cr.
Given the enthusiasm shown for ‘Jailor’ in Andhra Pradesh and Telangana, it is believed that the film’s performance has overshadowed the presence of ‘Pola Shankar’. Certain Telugu theatres that initially screened ‘Pola Shankar’ have even begun scheduling ‘Jailor’ show, affirming the wide acceptance and appeal that ‘Jailor’ has garnered.
To sum it up, this scenario points towards an intriguing shift in the Indian cinema landscape. As viewers, it is indeed captivating to witness this evolving panorama of Southern Indian cinema preferences. Only time will dictate the long-lasting impact of this shift. Until then, let’s enjoy this vibrant cinematic journey by embracing varied narratives and unconventional pathways.
